The continuing surge in eCommerce and direct-to-consumer (DTC) shipments has created a growing number of supply chain challenges for direct fulfillment centers (DFCs), from labor shortages to a higher number of damaged packages. Sometimes new challenges require time-tested solutions. Shurtape Technologies, LLC, an industry-leading manufacturer and marketer of pressure-sensitive tapes, continues to meet increased packaging industry demands with ShurSEAL® Packaging Solutions, an innovative system that provides end-of-line case sealing solutions. With ShurSEAL, DFCs can increase packaging line throughput efficiency with fewer hands-on employees and ensure relentlessly reliable case seals that enhance the overall package security, protecting consumer goods at every point in the supply chain—from the packing facility to the customer’s doorstep.
Consistently Secure Packaging
DFCs face several challenges with DTC packaging, from varied box sizes to underfilled cartons. DTC packages also endure harsh conditions and rigorous rides in the shipping process, with multiple stress points throughout the journey, including numerous sorting efforts, rough handling and unpredictable packing layouts within outbound freight trucks. PMMI, The Association for Packaging and Processing Technologies, estimates that DTC packages are handled 20 times more than packages that are enroute to traditional brick and mortar retailers.
Because of these factors, one of the most significant case sealing challenges DFCs encounter is compromised or broken carton seals due to a poor bond between the tape and cardboard. To address this issue, The ShurSEAL® Solution is equipped with patented wipe down technology that utilizes the full profile of the tape and drives the adhesive deeper into the corrugated fibers creating a stronger, more uniform bond that delivers 2.5 times more adhesion than other systems, significantly reducing the likelihood of open returns.
“Pressure-sensitive tapes, such as hot melts, need this proper wipe-down force in order to provide strong, consistent and secure seals,” says Bradley Dunlap, senior product manager for packaging at Shurtape Technologies, LLC. “ShurSEAL Packaging Solutions pair high-quality, robust tape with a patented application technology, ensuring superior case sealing performance on every package.”
According to PMMI, online consumers are 50% less likely to reorder from a vendor if they receive a damaged package, which is impactful to the DFCs brand and bottom line. ShurSEAL helps meet consumer expectations by achieving secure, intact delivery of goods through properly sealed packages that stand up to rigorous transit conditions. Shurtape also offers custom printed packaging tape to support supplemental branding opportunities.
A Collaborative Approach
ShurSEAL Packaging Solutions optimize tape consumption, reduce tape breakage and virtually eliminate tape failure. This minimizes downtime in a fast-paced industry where time-consuming case sealing issues are costly.
“We went through multiple trials while testing ShurSEAL, and not once did the tape fail to maintain its hold,” said Royce Davidson, sales partner at Associated Packaging Distribution, a partner of a major DFC. “ShurSEAL has greatly reduced the need for rework throughout the users shipping process, and Shurtape provides a knowledgeable team to lean on when we have questions.”
By its very process, Shurtape develops valuable partnerships with DFCs, offering a consultative approach with complimentary on-site evaluations to identify best practices, establish packaging line efficiencies and minimize downtime. The company provides comprehensive training for all levels of staff, as well as online support.
By relying on ShurSEAL to consistently provide secure carton seals and Shurtape’s in-house support team, DFCs can focus on operational efficiencies and the customer experience, while packages and goods arrive at doorsteps safely intact.
Paired with Shurtape® HP Series hot melt packaging tapes, ShurSEAL Packaging Solutions provide a durable bond with high holding capabilities.